co-op.care
Business & Development Plan

The engine for the new care economy.

Free for the kitchen, paid by the system, owned by the members.

Live at co-op.care Boulder, CO — first Pre-revenue · list prices, not bookings Verified against the live system · Jun 2026
01 · Executive summary

The largest unpriced economy in the country — and it's breaking.

About 93 million Americans provide unpaid care worth roughly $1.01 trillion a year, while the paid workforce faces millions of openings on poverty wages and turnover as high as 80%. The public programs that fund care exist — but an agency take of 40–50% means little of the dollar reaches the family.

co-op.care fixes the take rate and the trust gap at once. Families, neighbors, and caregivers join a member-owned cooperative and exchange care through two lanes: a closed-loop Care Token (one banked hour, at par) for mutual aid, and dollars for paid care. Every visit is verified three ways — who (identity), that it happened (escrow or EVV), and that it helped (an outcome scored on the Omaha System). Verified care unlocks the public dollars a family is owed and grows each member's patronage equity. An AI account gives every member a personalized dashboard that does the hard parts, so a person only has to show up and care.

The same verification-and-delivery machine serves five customers, each paying for a different output: families, the caregiver who becomes an owner, PACE programs, community hospitals, and self-insured employers and schools. The wedge is free consumer signup; the revenue is the network selling verified, outcome-proven care to the risk-bearers who save when care works.

The one thing co-op.care has that the incumbents lack: they sell scarcity to the few; we sell belonging to the many — while still using their curation playbook on the supply side.

02 · The problem & why now

The numbers are stark — and three things are newly true.

93M
family caregivers (~36% of adults)
AARP · ARCHANGELS/SSRS
$1.01T
annual value of unpaid care
AARP, Valuing the Invaluable
6.1M
direct-care openings by 2034
PHI · Home Health Care News
1 in 4
caregivers "in the red" for high strain
ARCHANGELS/SSRS 2025

The paid workforce sits at a $17.36 median hourly wage with extreme turnover (PHI). Employers lose $17–34 billion a year to caregiving-related lost productivity — about $5,600 per affected employee (AARP; Johns Hopkins). And among caregivers, feeling supported nearly halves the high-strain risk; peer support, when found, raises the sense of support from 50% to 79% (ARCHANGELS/SSRS, Jan 2025).

Why this is buildable now

03 · The product

A care utility — four layers, plus an AI front door.

The grid

Nested co-ops + two lanes

Personal → family → neighborhood → local → regional units, a two-lane exchange, and a clearinghouse so an Hour given here can help a loved one in another city.

Trust

Three-layer verification

Proof of personhood; escrow with double-confirmation (EVV for paid care); trust tiers; ledger-graph anomaly detection.

Benefit

Proof it helped

Every visit documents an Omaha-System outcome (Knowledge, Behavior, Status). Verified benefit unlocks reimbursement.

Equity

Patronage ownership

Capital credits grow with verified benefit — so what appreciates is real cooperative ownership, not a speculative token.

The AI account — the accessibility unlock

Every member gets a personalized, proactive dashboard built from their activity and predicted needs. It matches, schedules, verifies, drafts benefit notes for clinician sign-off, assembles billing and tax documents, surfaces eligible funding, and flags anomalies — escalating clinical judgment and money movement to humans.

04 · How the model works

Decisions already made — and why.

Two lanes never merge

The Care Token is one hour, at par, closed-loop, never cashable, never sold, never appreciating — which keeps it clear of securities (Howey) and money-transmitter law. What appreciates is patronage equity.

Family care is tracked, not tokenized

Caring for your own circle is logged for coordination and routed to dollars (Medicaid self-direction, WA Cares, Credit for Caring) — it never mints spendable tokens. Tokens are for reciprocity beyond your own circle.

Instant co-op, legal handled

Members join the existing cooperative rather than forming an entity, so onboarding is immediate. When a caregiver is paid, the management company acts as the Fiscal/Employer Agent — payroll, taxes, workers' comp, background checks — so families are never compliance-bearing employers. Live-in arrangements use a triangular ledger that nets room-and-board against care with a live minimum-wage-floor check.

North-star metric

The percentage of members who feel supported, or move out of the red. It is the member's win, the payer's outcome, and the movement's headline at once.

05 · The mission horizon

Universal Basic Care Income.

A floor of care income for the people who do society's care work — delivered and proven through verified rails so it is trusted and not gameable. WA Cares (benefits from July 2026, paying family caregivers) is a working prototype; 163 guaranteed-income pilots across 33 states and the Credit for Caring Act point the same way. co-op.care does not fund UBCI; it makes any care-income program administrable and trustworthy. That is the policy wedge and the mission.

The operator's plan

The rest is shared with members, partners, and investors.

The sections above are the whole thesis, in the open. The operator's plan — customers & go-to-market, the money and the flows, the moats, the risk map, where we are today, and the build sequence — is shared with the people who join us in it. Have an access key? It opens right here.

No key yet? Tell us who you are and we'll share it.

Source notes

Caregiving scale & strain: AARP, Valuing the Invaluable (2023/24 data) and ARCHANGELS/SSRS, Caregiving in America (Jan 2025). Workforce: PHI; Home Health Care News. PACE: NORC market assessment; MACPAC (2025). Readmissions & community benefit: KFF; Lown Institute. Advance-care-planning value: AAFP; ACP Decisions. WA Cares: wacaresfund.wa.gov. EVV: Medicaid.gov (21st Century Cures Act). Stack: Supabase (HIPAA/SOC 2); Stripe Connect; Sandata (Colorado EVV). Figures are sourced market data and model list prices; they are not co-op.care revenue or bookings.

co-op.care — a member-owned care cooperative. An operating brand on the SolvingHealth network. Boulder, Colorado first.